The Audio Engineer as Creative Mediator free essay sample

Jesse Kendal ID: 203392 Introduction to the Audio Industry (AUD201) Assessment Task 1: Essay The Engineer as Creative Mediator Page (1 of 8) Jesse Kendal ID: 203392 In the last 30 years, recording, editing and mixing techniques have changed dramatically due to new technology. This allows today’s Audio Engineers to engineer much greater sound vastly improving the outcome of a final mix. Whether it’s the sound you hear on radio, film, television, or of live bands, or whether it’s the final outcome of recording artists in a studio, it’s the Audio Engineers job to fine tune, edit and master the sound to deliver the best quality sound to an audience. In order for an Audio Engineer to do this, he/she needs certain skill sets such as excellent hearing and excellent knowledge of today’s audio production, editing and mixing technology. It is essential that Audio Engineers be able to work with different clients and have a good understanding of what sound they are trying to create. We will write a custom essay sample on The Audio Engineer as Creative Mediator or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Being able to step into any recording studio or live performance situation, and know how everything works, is crucial. Before any recording, editing and mixing takes place there is Pre-Production. Pre-Production is simply the planning process for the album. This includes various meetings with the client to discuss the style of music they want to create. Reference tracks with similar style and sound are analysed to give the engineer a good idea of what the client is after (JMC Academy, 2011). This is arguably the most important part of the recording chain, as this is where all the planning gets done. It’s not ideal if the artist wants a different sound from different instruments or wants to change the arrangement after everything has been recorded. The Engineer needs to discuss in depth all the creative, technical and artistic concerns with the client (Care R, 2011), such as what kind of sound they are after, what instruments they will be using including digital instrumentation. This information can be put on what they call a â€Å"Track Sheet† which is a chart containing what instruments will be used and how many of each instrument, if more than one. The engineer will also get the band to run through their material and make sure their instruments are freshly tuned. Microphone choice and placement is very important in order to get the best sound out of the instruments. This is something that the engineer should devote serious attention to. Jesse Kendal ID: 203392 Page (2 of 8) It is really important that the engineer knows how to communicate properly with the client, as this can make with whole project a lot easier. If you where to generalize and say, artists can be hard to work with, it’s because they are very passionate about what they do but can often be quite insecure about what they do. So you have to learn to be extremely diplomatic dealing with them and establish a good repour (Jacques D, 2011). In other words you should never be demanding or a know-it-all even though you may be right. For example you would not walk up to the bass player and say that the bass sounds bad and way to muddy as the artist could take it as a personal attack which will get you no where. It is good diplomatic skills that will move the musician in the best direction and let them know you want to work with them. A good engineer should agree with what ever is best for the band, and it’s the engineer’s job have them sound their best (EK P, 2009) When it comes to getting the best sound out of the band, it’s not as easy as getting them into the studio, setting them all up and starting recording. There’s an emotion within every song and to really bring this emotion out when recording the track, the artist needs to be in the right mood and be surrounded by the right energy to bring out the emotion. The psychology of a recording session is very important in order to get the best sound out a song. â€Å"I think there’s a ton of respect in the studio. I believe the band respects my opinion and I respect them as musicians to get the best performance out of them and I think that shines through†(EK P, 2009). Having a good relationship with the client and respect for one another creates a good working atmosphere, which can help bring out the best in any recording. You wouldn’t record an artist in an old, stinky, dark studio if they were about to record an uplifting joyful song (Care R, 2011). Having the artist in the right studio with the right sound, and making sure the right energy is there, makes a huge difference in the recording. When it comes to sound recording the audio engineer has more responsibilities than just recording the sound of the artist. The recording engineer is responsible for the planning of the session, room set up and microphone selection (Kurlander J, 2010). The planning of the recording session is very important in order for the recording to go smoothly and have minimal mistakes. â€Å"Having a target when recording a track or album is an important thing because it focuses the mind† (Platt T, 2006). This is important in order to have a recording session that is going to flow the right way. Having to constantly stop while recording can change the mood and vibe of the session which can change the result of a recording dramatically. The quality of the material has an enormous influence on the mixing stage† (Izhaki R, 2008). When setting up to record, whether its for a live band or in studio, it’s important to get the correct microphones, set their position, prepare the instruments and suggest to the band that they run through their material before starting. You want to make sure all your gear is set up, making sure your gain structure is correct and that you have tested everything and made sure it’s all working. Then you should be able to record a successful take (Jacques D, 2011). Jesse Kendal ID: 203392 Page (3 of 8) A lot of artists have a vision and an emotion they want to portray through their music. Want it to really connect with an audience and for the audience to see and feel that vision and emotion through their song. It’s the engineer’s microphone techniques that capture the vibrancy of the band and their performance (Bartlett Bartlett 2009, pg 5). The techniques the engineer uses to mic up an instrument will determine what sounds the microphone will pick up and send. This procedure is very important in receiving the right tone from the instrument. How far or how close the microphone is, at what angle the microphone is, and where the microphone is set up in the studio whilst recording will determine what sound the microphone will receive. But most important of all is what type of microphone is being used. Each microphone has different characteristics and dynamics, as do instruments. This being the case, there is a microphone suited for every instrument, to enhance its sonic characteristics (JMC Academy, 2011). There are many ways to set up microphones when recording an instrument or vocal. Some ways are better then others. â€Å"The longer you are prepared to experiment with positioning microphones, the more successful your recording is likely to be† (White P, 1995). Page (4 of 8) Jesse Kendal ID: 203392 Once the artist has been recorded it’s the engineer’s editing and mixing that will shape the recorded song into what the audience will hear. Editing, as well as the mixing process, is generally done on a digital audio workstation, also known as a (DAW). This allows the sound engineer to edit each separate track, if need be, by cutting and deleting any unwanted noise or gaps, replacing bad notes with good ones, creating rhythmic loops, correcting bad timing and much more (Bartlett Bartlett, 2009, pg 252). The editing stage can involve a lot of work; some tasks will require more skills than others. But this can all be done with a handful of easy to use editing tools and of course the creative know how of the sound engineer (Inglls S, 2011). The mixing process is where the recording is fine tuned by applying different effects, plug-ins and applying equalization. Some engineers say mixing is an art and others such as Declan Gaffrey say it is a performance. Mixing is a creative process whereby what is recorded evolves into what the audience will hear. What the audio engineer is trying to do in this process is portray the feeling or emotion in the song, set the scene and have the audience really connect with it (Jacques D, 2011). Engineers use different effects, plug-ins that can enhance and/or change the tonal sound of an instrument or vocal making it sound fat, thin, muddy, tinny, clean, dirty and much more. Delays and reverbs can be used to create an atmospheric texture (Gaffney D, 2009). During the mixing process it is essential to maintain a sense of balance. The balance is where the instruments sit in the mix, making sure other instruments are not too loud or too soft or interfering with other sounds. When mixing, it’s not just about making something louder, it’s about how the whole thing grab you, and being able to listen to what all instruments are all doing together. At the end of the mixing process the final step is the balance of the track or album. Working on the volume of each separate instrument, arranging them so they all still well in the mix. This is called the mastering stage. Mastering includes enhancing and/or tweaking the sound to make it more powerful, louder, softer or cleaner, depending on what the artist wants. Mastering the audio is not changing the tonal sound of the instrument, which is done in the mixing process, it is altering the volume of the track and the overall volume of Page (5 of 8) the song. Tools are used in this process such as compressor, which allows the engineer to control the sound threshold of an instrument (Saulner J, 2010). Last step for the engineer is formatting the audio track(s) ready for manufacturing on CD, digital, vinyl or cassette; each one of these has a different format. Jesse Kendal ID: 203392 The sound engineer plays a very important role as the creative mediator throughout the recording process; he/she acts as the nuts and bolt of the project. Audio engineers need to be able to communicate well with clients. They also need be able to create an environment that will bring out the best in every performer. Manipulating frequencies to get the desired sound from n instrument or vocal, and balancing the mix so everything sits well, requires excellent hearing and listening skills as well as the creative knowledge to do so successfully. Page (6 of 8) Jesse Kendal ID: 203392 REFERENCES. Bartlett, B Bartlett, J 2009, Practical Recording Techniques, Fifth edn, Focal Press, Burlington MA, USA, pg. 5 292 Care, R 2011, Introduction to the Audio Industry AUD201, class week 5, JMC Academy, Melbourne. Ga ffney, D 2009, Secrets of the Mix Engineers: Declan Gaffney, by Paul Tingen, Sound on Sound, http://www. oundonsound. com/sos/jun09/articles/itu2. htm Inglls, S 2011, Audio Editing in DAW’s – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/feb11/articles/editing-1. htm Izkahi, J 2008, Mixing Audio, First edn, Focal press, Burlington MA, USA, pg. 31 Jacques, D 2011, Jesse Kendal interview: FOH Engineer Dave Jacques, http://www. zshare. net/audio/890893079fddf506/ 22 March 2011. JMC Academy, 2011, Introduction to the Audio Industry AUD201, Production Considerations, Melbourne, Accessed 10 April 2011, from http://myjmc. edu. u/mod/resource/view. php? id=5043 Noble, B 2009, Interview with Phil EK, Hit Quarters, accessed 27 March 2011, http://www. hitquarters. com/index. php3? page=intrview/opar/intrview_Phil_Ek_Interview. html. Platt, T 2006, BBC classic album under review – AC DC Back in Black, (you tube video), from ttp://www. youtube. com/watc h? v=WSAcpL8rZLs Page (7 of 8) Jesse Kendal ID: 203392 Saulnre, J 2010, Maor Applebaum (Mastering Engineer) Interview with Jason Saulner part 1, (youtube video), http://www. youtube. com/watch? v=mHTPBjWzv14 White, P 1995, The art of miking acoustic instruments – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/1995_articles/sep95/mikinginstruments. html. BIBLIOGRAPHY Bartlett, B Bartlett, J 2009, Practical Recording Techniques, Fifth edn, Focal Press, Burlington MA, USA, pg. 5 292 Care, R 2011, Introduction to the Audio Industry AUD201, class week 2 to 6, JMC Academy, Melbourne. Gaffney, D 2009, Secrets of the Mix Engineers: Declan Gaffney, by Paul Tingen, Sound on Sound, http://www. soundonsound. com/sos/jun09/articles/itu2. tm Inglls, S 2011, Audio Editing in DAW’s – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/feb11/articles/editing-1. htm Izkahi, J 2008, Mixing Audio, First edn, Focal press, Burlington MA, USA, pg. 31 Jacques, D 2011, Jesse Kendal interview with (FOH) Sound Engineer Dave Jacques, (Audio Recording) http://www. zshare. net/audio/890893079fddf506/ 22 March 2011. JMC Academy, 2011, Introduction to the Audio Industry AUD201, Production Considerations, Melbourne, Accessed 10 April 2011, from http://myjmc. edu. au/mod/resource/view. hp? id=5043 Page (8 of 8) Jesse Kendal ID: 203392 Nixon, N 2011, Audio Technicians Need to be Smart and Social, NorthOrion, http://www. northorion. com/careers/arts-design-fashion/audio-technicians-smart-socially-savvy-0739/ Noble, B 2009, Interview with Phil EK, Hit Quarters, accessed 27 March 2011, from http://www. hitquarters. com/index. php3? page=intrview/opar/intrview_Phil_Ek_Interview. html. Platt, T 2006, BBC classic album under review – AC DC Back in Black, (you tube video), from ttp://www. youtube. com/watch? v=WSAcpL8rZLs Roos, D, ‘How Recording Engineers Work’, How Stuff Works, http://www. howstuffworks. com/recording-engineer2. htm Saulnre, J 2010, Maor Applebaum (Mastering Engineer) Interview with Jason Saulner part 1, (youtube video), http://www. youtube. com/watch? v=mHTPBjWzv14 Scott-James, K 2011, Audio and Acoustics AUD202, class study, weeks 4 5, JMC Academy, Melbourne. White, P 1995, The art of miking acoustic instruments – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/1995_articles/sep95/mikinginstruments. html.

Bring and Take

Bring and Take Bring and Take Bring and Take By Jacquelyn Landis Writers tend to get confused about when to use bring and take. Many think that the two words can be used interchangeably, but they do have two distinctly different uses. Which one you use depends entirely on your perspective for the action. Bring indicates action coming toward the speaker; take means action taken away from the speaker. So from your perspective, your kids will bring their homework to you to check, and then they’ll take it to school tomorrow. From your kids’ perspective, they’ll take their homework to you and then bring it with them when they go to school tomorrow. The trick is to think about your location. Something coming your way is brought to you. Something going away is taken from you. It can get confusing occasionally, and when it does you have to depend on the surrounding context to help you determine the point of reference. Check out these examples: Be sure to bring a jacket with you in case it gets cold. Be sure to take a jacket with you in case it gets cold. Both can be correct. In the former example, the meaning is to carry the jacket with you to where you are going. It’s likely that this would be something the person you’re joining would say to you. In the latter example, the meaning is to take it away from your starting point. It sounds a lot like something Mom would say as you’re running out of the house. To simplify the concept even more, think of it like this: you bring things here and take them there. It’s not an infallible method, but it works most of the time. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Types of Narrative ConflictIs There a Reason â€Å"the Reason Why† Is Considered Wrong?How to Style Legislative Terms

Team Building Exercise - Team Building Resolution Defined Research Paper

Team Building Exercise - Team Building Resolution Defined - Research Paper Example This paper thus aims to discuss various exercises of team building for resolving conflicts. Team Building Exercise for Conflict Resolution As also mentioned earlier, conflicts can be possessed optimistically as well. However, there can even be situations when conflicts take the negative form and these situations generally arise when the members of the team begin to develop feelings of being defeated and experience a workforce scenario of disbelieve and mistrust. Before finding solution to problem, it is essential to diagnose the problem with regard to the reason of its occurrence. Thus, reasons of conflict are required to be identified preliminarily. Reasons for Conflict in Teams One of the most common reasons of conflict is mismanagement of the procedures of administration. Lacking of strong base knowledge among the members will ignite the problem of co-ordination and thus conflict will arise. Overrunning of costs also becomes a factor of conflict when the members show reluctance in generating additional funding before the occurrence of these overruns. Project schedules often creates the conflict as not all the team members show co-operative moves for accomplishing a task within set deadlines. Erroneous realization of responsibilities also creates the conflicts which happen when team members become unaware of their assigned areas of work. It is within the hands of the team members to evade conflicts’ occurrences. If the members stay aware of the possible reasons of conflict, they can generate required steps for making certain effective planning and this can be an effective move towards good planning for exercising team building (The Team Building Directory, 2011). Roles to Be Played By the Team Leader The team leader plays an extremely important role in enhancing the spirits of working in a team among the members. The first movement that the team leader can initiate is that of making the members spend lots of time collectively in works they perform. Alt hough interaction among the members is not constantly possible, the team leader should strive for creating situation where they can interact. Team leader should organize periodic sessions of refreshment for making greater cohesion among the team members. Inclusion of group session for training, presentation session on inspiring areas and organization of socials would provide scope for joint session among the team members. The team leader should try out innovative ways of keeping the team energized by incorporating brand new ideas and information. Energizing the team would stimulate the members to co-ordinate with each other (Priscoli, 2003). Conduction of Team Building Exercise The â€Å"group stage formation theory† by Tuckman provided five stages essential for conducting team building approach among team members. The stages include forming, storming, norming, performing and transforming. In the forming stage, the team decides on the particular member whom to follow througho ut the accomplishment process of any task. Storming stage reflects the generation of negative performance among the team members and this is the decider stage for the leaders because in this stage the members develop critical

Critically evaluate one approach to organisational culture change - Essay

Critically evaluate one approach to organisational culture change - Yandex Case Study - Essay Example Justify your recommendations with supporting evidence. Yandex is the leading search engine in Russia. The success of the firm is closely related to its strategic decisions and its structure. However, it is clear that certain interventions are required in order for the firm’s goals to be fully achieved. The update of the firm’s OD strategy would be a potential solution for the above problem. The OD framework developed by Brown (2011), see also Graph 1 – Appendix, can be considered as a quite effective tool for developing the particular task. Primarily, the involvement of this tool in the restructuring of the firm’s OD strategy should be appropriately justified; reference should be made to the firm’s goals. ... Despite the fact that the promotion of the above strategy has helped the firm to keep its performance at high levels, still there is a series of organizational issues, which need to be appropriately addressed. The change of the firm’s existing OD strategy would be the most effective way for achieving the above target. This change could be based on the OD framework of Brown (2011), see Graph 1, Appendix. In the context of this framework, the firm’s current strategy should be restructured at the following points: a) at the first stage, the need for change should be clearly defined – meaning that the firm’s strategic managers should understand this need and should be willing to support it; Yandex is a firm well established in the Russian market, controlling the 57% of the specific market; the profitability of the firm is high, being increased at a level of 80% annually (page 2, case study); moreover, its employees are chosen through a detailed recruitment pro cess which guarantees that only candidates with the necessary skills enter the organization; from this point of view, the change of the firm’s strategy – in one or more areas – would have many chances of success, taking into consideration the exceptional relationships among employees and the high level of communication/ cooperation across the organization, b) emphasis should be given on the improvement of the relationship between the employees and the clients; despite the fact that communication and collaboration in the internal organizational environment is highly developed, in the firm’s external environment the following problem seems to exist: the relationship between

Hand Made Music Boxes Essay Example for Free

Hand Made Music Boxes Essay In a market where monopolistic competition exists, businesses operate in a manner wherein producers sell differentiated products from one another, yet similar. This means that the product is not homogenous. Firms can still market their products by the highlighting the slight differences in their output. The various producers in this type of market are selling their products, in this case handmade music boxes, which act as substitutes. Firms are able to control the prices in some degree within a narrow range of prices. They enter the market if the profits are attractive wherein they can maximize their profit and are left with excess production capacity. In a market where there is monopolistic competition, there are many firms, which each firm has a small market share and operates independently from each other. (Salvatore, 2007) Enterprise, natural, labor and capital are considered as the factors of production in the economy. Given a firm that operates a business in hand made music boxes, these factors of production are important as to gain profit and be able to be competitive in the market. In a monopolistic competitive market, it is assumed that all these factors of production are mobile, in which if these are not being used efficiently, they will move instantly to where they can be maximized. (Harvey Jowsey, 2007) In an enterprise, entrepreneurial skills are needed to manage and direct the other three factors of production to enable a production of goods or services in the market. Operating a hand made music box needs skills from people that have managerial experiences that can lead the firm into a competitive advantage through effective planning and execution in producing the goods needed in the market. This will help in giving the business a competitive advantage wherein the characteristics of the hand made music box of a certain firm is made with quality than that of other firms in the market. (Case Fair, 2007) No business can operate without natural or land as part of its factors of production. Land is where the business is being done. It can be a factory, building, agricultural land or office, but this should have a location for it to be established. An access to land is needed in setting up firms. (Case Fair, 2007) Hand made music box business needs a factory for the assembly of parts and for storing. Moreover, this business needs a shop for the goods to be displayed so that the goods can be seen by the consumers that will buy the product. Access to land and property can raise the standard of production as well as be more competent in the market. (American Journal of Economics and Sociology, 2002) Businesses manage to exist because of its labor force. Firms do need people who can do hours of work for them. In making hand made music boxes, there can be a composition of various assembly lines. These assembly lines are made up of people that will do specific parts in making the hand made music boxes of the firm. Skilled workers help the firm in having competitive advantage in the market. In a competitive market, skills of workers are important to produce high quality goods that can be sold to consumers. This will result in a high advantage of a certain firm that employs highly skilled workers over those firms that employ lesser skilled people. (Harvey Jowsey, 2007) In every business setting, capital should be present. Capital refers to equipments used by firms to produce goods. The workers of a hand made music box business need equipments for the production of the goods. These equipments will help the production be more effective and efficient. In a competitive market where different firms compete for products being sold to consumers, a firm needs capital that will increase the quality of the product. This will make the firm more advantageous in terms of output and quality in the market. (Harvey Jowsey, 2007) Given that the situated market is in a monopolistic competition scenario, a firm’s demand curve will intersect the industry’s demand curve at the firm’s equilibrium level of output and price. (Weins, 1999) This explains why the demand curve is relatively elastic and downward sloping, which can be associated to a flat, but not horizontal demand curve. Firms in this type of market will have less control over price to charge their output. A firm that makes profit in the short-run will break even eventually because of a decrease in demand in the long-run, which in this case will result in a zero economic profit. (Duffy, 1993) Considering the law of supply, monopolistic competitive markets might not produce large quantities as a response to higher prices. The hindrance to the positive-quantity supply relation is the market control and downward sloping demand curve among monopolistic competitive markets. Monopolistic competitive firms are considered to be price-searchers rather than price-takers because â€Å"prices will change by the comparison of marginal revenue with marginal cost in every possible price along with the market demand curve. † Prices are not placed equal to marginal revenue; furthermore, it is not equal to marginal cost and price. Thus, as a result, firms do not essentially supply more quantities of goods at lower prices. (Harvey Jowsey, 2007) In the short-run, individual firms behave like a monopoly thus they can raise their prices leaving the consumers options to buy similar goods from other firms. As for the long-run, there is a free entry condition where firms continue to occur in the market leaving the demand curve to continually shift leftward until the time when each of the firm earns a zero economic profit. Firms earn economic profit or loss in the short run, but eventually, new entrants will be attracted to profits thus would result to losses until these firms earn zero economic profit. The hand made music box firms will compete in the market for the available consumers that will purchase the goods.

Frederick Winslow Taylor: The Father of Scientific Management :: Frederick Taylor Management Labor Essays

Frederick Winslow Taylor: The â€Å"Father of Scientific Management† Introduction This paper is in response to the assignment for a paper and short speech concerning a person with relevant contributions to the world of management. Frederick Taylor is affectionately referred to as the â€Å"Father of Scientific Management.† The modern systems of manufacturing and management would not be the examples of efficiency that they are today, without the work of Taylor. Frederick Taylor was instrumental in bringing industry out of the dark ages by beginning to revolutionize the way work was approached. Taylor was able to increase wages, productivity and reduce per piece costs at the same time. Taylor's work was eventually adopted in a wide array of applications. Taylor's ideas had a significant influence on the industrial life of all modernized countries. Even Lenin went as far as to publish an article in Pravda , â€Å"Raising the Productivity of Labour,† based on the writings of Taylor. Thus Taylor changed the way the world conducted business. Taylor's work was an extension of technology. It was a marriage of human work and technology. His Priniciples of Scientifiic Management was conceived to be free of value judgement. The Younger Years   Ã‚  Ã‚  Ã‚  Ã‚  Frederick W. Taylor was born into a well-to-do family in Philadelphia in 1856 . His family was not wealthy , but they were well exposed to the high culture of the local society. Growing up it was expected that Taylor would study to become an attorney. Taylor attended Phillips-Exeter Academy. He was a devout student, doing very well with his studies. To achieve good grades, Taylor studied many long hours. It was quite unfortunate that Taylor was to miss Harvard Law School due to bad eyes that doctors attrributed to studying in the poor light of a kerosene lamp. In later years it was realized that his eye problem was actually caused by stress, as it improved after he left Phillips. Taylor moved back home after graduating from Phillips. He realized that he should take up a trade and got a job as an apprentice machinist and pattern maker. Having spent four years learning his trade, Taylor got a job as a yard laborer at Midvale Steel Company.   Ã‚  Ã‚  Ã‚  Ã‚  Taylor realized that at this point he needed to continue his education. He convinced the people at Stevens Institute of Technology to allow him to attend classes long distance. He would study in his spare time in Philadelphia and go to the school in New Jersey to take his exams. In June of 1883, Taylor graduated with a Mechanical Engineering degree. He subsequently joined the American Society of Mechanical Engineers (ASME).

How does communication device helps students in their studies Essay

Background Over the years as technology keeps improving, more and more people are using it in their daily lives. Over these past few decades, there has been a significant advancement in the field of technology. What is more obvious in the public eyes nowadays is the advancement of communication devices. Communication devices are equipment or hardware designed to move or convey information or data from one place to another. In other words, allowing one person to communicate with another. In the olden days, there is only one form of communication device which is the telephone. At that time, the phones can only be used to make calls or receive them. However, in this modern age, phones can do much more than that. In fact, there are many more sophisticated communication devices available besides phones. Communication devices have evolved over time. Besides making and receiving calls, phones nowadays are equipped with abilities such as taking pictures and connecting to the Internet. Humans have also developed various types of communication devices such as computers, smartphones, tablets and many more. What’s more is that most of these communication devices can access to the internet. Internet is what makes these communication devices flourish. This is because the internet is the most powerful, global data communications system making it the greatest invention of science because of its wide range of benefits and uses in the world today. The biggest benefit of the internet can be found in the educational sector. Educators can obtain learning material from it, prepare courses online and deliver audio and visual information to students. It is a valuable source for referencing material and tool in enhancing their knowledge. Example of one of the most effective and most used form of internet technologies in the educational sector is E-learning. According to (Ove, Salleh & Iahad, 2010): â€Å"E-learning is the use of Information and Communication Technology e.g. Internet, Computer, Mobile phone, Learning Management System (LMS), Televisions, Radios and others to enhance teaching and learning activities. E-learning is a unifying term used to describe the fields of online learning, web-based training and technology delivered instructions.† E-learning is a popular learning approach in higher educational institutions due to the fast growth of internet technology. Nowadays due to the competitive advantage, many universities have implemented E-learnings. By doing so, it left a huge positive impact on the students’ performance. The internet also provides a faster and more efficient ways of communication such as video conferencing, emails and more. With just the click of a mouse a person can be connected to someone who is in another city or even halfway across the world. Distance is erased within seconds and spatial boundaries have come crashing down due to instant messaging services. For a student, information such as the student details, notes, documents and etc. can be transferred instantly from anywhere with the help of internet. Besides that, students can also leave short messages or notification to others by using e-mails. This is both convenient for students, lecturers and also faculty staffs of the university. However, communication devices are needed in order to access to the internet. There is no way to connect to the internet without using communication devices these days. Therefore, this shows the importance of communication devices for people especially in the workplace and educational sectors. Reference: 1. N.D.Oye, Noorminshah A. Iahad, Madar, M. J., NorZairah Ab. Rahim (2012). The impact of E-Learning on students performance in tertiary insitutions. http://www.ijcnwc.org/papers/vol2no22012/2vol2no2.pdf. Accessed on 29th July 2014. 2. Shamsul Arrieya (2012). Student perspectives on M.Learning for local cultural studies in Malaysia. http://www.academia.edu/3129483/Student_perspectives_on_mLearning_for_local_cultural_studies_in_Malaysia. Accessed on 30th July 2014. 3. Computer Hope (2014). Communication devices. http://www.computerhope.com/jargon/c/communication-devices.htm. Accessed on 20th July 2014. 4. Teach-ICT (2014) Communication devices. http://www.teach-ict.com/gcse_computing/ocr/211_hardware_software/types_hw/miniweb/pg6.htm. Accessed on 20th July 2014.